Tiktok Sounds - May 2025

Introducing "TikTok Sounds 2025" – your source for staying ahead of the game on the latest TikTok crazes!

TikTok sounds move fast, and if you're not quick, you'll miss out. But let's be real, keeping up with TikTok sounds can be a hassle. That's where we come in.
Each week, we'll keep you updated on what's hot on TikTok (by spending way too much time scrolling). From trending hashtags to popular sounds and formats, we've got you covered!

Please note:

• Sounds are generally very short, which may concern you about not mentioning the product enough. However, the mistake would be to tack on promotional elements after the video. It's crucial that the video stays true to the sound, lasts only a few seconds, and captures the essence of the need your service addresses in a brief timeframe.
• Not all sounds will be suitable for every brand. It will be up to you to choose the ones that seem most relevant to your message and goals.

27 May 2025

Dark 'Til Daylight

Genre/vibe: A little bit gloomy, reflective, heartbreak related

Popularity: United States, United Kingdom, Canada

Sound lifecycle: 🟢 Fresh / Early-stage → low usage, great time to jump in

Sound link on TikTok

How to use the sound in videos

a. Hook Suggestions (Text Overlay Ideas)

• “This and never….” (something you don’t want to go through again)
• “POV…”
• “Can we normalize not….”

b. Product/service adaptation

• Great for self-care and wellness
• Perfect for highlighting products/servies for comfort and mindfulness

c. Best For These Content Types

✅ Reflective or introspective: Sharing personal stories or moments of vulnerability.

✅ Transformational: Highlighting before-and-after journeys, especially those involving personal growth or overcoming challenges.

✅ Aesthetic and cinematic: Utilizing moody visuals, such as sunsets, rainy days, or solitary moments.

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Video examples

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ECE Marketing Airball

Genre/vibe: Fun, relatable

Popularity: United States, Europe

Sound lifecycle: 🟢 Fresh / Early-stage → low usage, great time to jump in

Sound link on TikTok

How to use the sound in videos

a. Hook Suggestions (Text Overlay Ideas)

• “Told them I….” (do this, have this, etc): This is the most popular hook used in almost all videos. Pair it with a big reveal and you’re good to go!

b. Product/service adaptation

• Perfect for when you want to showcase a product/service that someone underestimates!
• Can also be used by brands who want to hop on the trend. Just insert a text overlay about your product and what people think you do vs what you actually do. Make sure to pair it with some relatable visuals.
• It also works as a carousel! Low effort, but higher engagement

c. Best For These Content Types

✅ Humorous or light-hearted: Sharing funny moments or relatable situations.

✅ Product demonstrations: Showcasing products in an unexpected way.

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Video examples

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21 May 2025

The winner is….DeVotchka Version

Genre/vibe: Hopeful, and moments of unexpected happiness

Popularity: United States, France, Belgium, and Italy

Sound lifecycle: 🟡 Peak → heavily used, but still performing

Sound link on TikTok

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How to use the sound in videos

a. Hook Suggestions (Text Overlay Ideas)

• “When my old cat sits on my lap (someone who doesn’t do something often but unexpectedly does it and you feel all warm inside)…”
• “POV…”
• “Soulmated so hard….”

b. Product/service adaptation

• Great for showing a victory or a win
• Perfect for highlighting how a product/service that unexpectedly changed your life or made something work
• Use it to show something unexpected, like your friend doing something really sweet to cheer you up, or your coworker silently backing you in tough times

c. Best For These Content Types

✅ Storytime

✅ Moments that felt unexpected

✅ Moments that felt like happiness and warmth

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Video examples

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Assumptions - Slowed Down Version

Genre/vibe: Dancing music!

Popularity: United States, Europe

Sound lifecycle: 🟢 Fresh / Early-stage → low usage, great time to jump in

Sound link on TikTok

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How to use the sound in videos

a. Hook Suggestions (Text Overlay Ideas)

• “How I be” (doing something like protecting a parking spot or dancing while arguing: leading to a funny and out of context scene for anyone watching)
• “Learning this dance for the summer”
• “Living my best life with….”

b. Product/service adaptation

• Great for just getting on the floor and busting those dance moves!
• Can also be used to talk about a good hack that made life easy (think about a service that saved you time so you could dance, or an app that helped you make friends so you could dance to this together while tipsy)
• Pair it with any text: it’s a blank slate, y’all!

c. Best For These Content Types

✅ Chaotic energy: random dances in random places

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Video examples

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15 May 2025

Dreaming by The ting tings

Genre/vibe: Hopeful, smiling moments

Popularity: United States

Sound lifecycle: 🟢 Early-stage → low usage, great time to jump in

Sound link on TikTok

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How to use the sound in videos

a. Hook Suggestions (Text Overlay Ideas)

• “When you…”
• “POV…”
• “That moment when…”

b. Product/service adaptation

• Great for showing a transformation
• Perfect for highlighting how a product/service brought you joy
• Use it show something miraculous, like you’ve been waiting for this product

c. Best For These Content Types

✅ Vlogs

✅ Storytime

✅ Moments that felt surreal

✅ Moments that felt blissful

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Video examples

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TikTok Sounds May | TikTok Sounds June