How to Use TikTok Trends for Your Niche

TikTok trends are a big deal, and as a creator, you're probably trying to figure out how to ride that wave. But it’s not just about hopping on the latest viral challenge or lip-syncing to trending sounds. There’s an art to knowing which trends to jump into and, more importantly, when to do it.

Whether you're just starting out or you're looking to level up your TikTok game, we’ve got you covered. In this guide, we’ll break down how to spot trends, pick the right ones for your niche, and use them to keep your content fresh and your audience engaged.

What is a TikTok Trend?

Okay, so what actually is a TikTok trend? Simply put, it’s anything that’s gaining serious popularity on the app, whether it’s a viral hashtag, a funky sound, or a specific kind of video content. It’s what everyone is talking about or doing, and it’s changing all the time.

Why does it matter to you as a creator? Well, trends are your golden ticket to standing out. They help you get noticed, engage with the TikTok community, and show up on people’s For You pages. When you jump on the right trends at the right time, you’re basically tagging along on the coattails of something huge and that can mean big exposure for you.

Trends also don’t stay the same forever.

They have lifecycles, starting from the early phase (super fresh and under the radar) to their peak (everyone’s all over it), and finally, they get old (but not totally useless). Knowing when to act is key. You don’t want to be too late to the party, but you also don’t want to be trying to catch a train that’s already left the station.

How to Identify the Right Trend for You?

Choosing the right trend can feel like a game of timing, and trust us, it’s all about catching the wave at the right moment. Trends come in waves:

• there’s the fresh, early stuff,
• the peak madness, and
• the old-school vibes that never quite die.

Here’s how you can pick and choose based on where the trend is at.

Early Stage Trends

When you spot a trend in its early stages, you’re in a sweet spot. You’ve got way less competition, and there’s more potential for your content to go viral. The key is being quick and creative and if you’re one of the first to hop on a trend, your chances of standing out skyrocket. Plus, people love seeing new takes on trends, so getting in early can help you establish yourself as a trendsetter.

Peak Stage Trends

When a trend hits its peak, it’s a mad rush. Everyone’s on it, and standing out can be tricky. But don’t sweat it! This is where you can really show off your personality. Put your unique twist on the trend or connect it to your niche in a way that feels fresh. The key is to make it yours, even if it’s already everywhere.

Old Stage Trends

Once a trend has moved past its peak, reviving it isn’t always the best move. People have seen it, they’re kinda over it, and trying to jump back into it might make your content feel dated. That doesn’t mean you can’t make something work, but it’s more about being strategic. Instead of recycling a trend too soon, think about ways you can still ride the wave of an older trend but with fresh elements; maybe combining it with something new or giving it a more subtle nod rather than going all in.

How to Select Trends Based on Your Content Niche

Not every trend is meant for every creator. The trick is to pick the ones that vibe with your niche and audience. Whether you’re a beauty expert, a tech geek, or a fitness fanatic, trends can be a goldmine if you know how to make them work for your content.

Each niche or industry has its own unique vibe, so not every trend will resonate with your audience. For example:

• Fashion and Beauty: Here, trends like fashion challenges or makeup transformations often blow up. You can get creative with “Get Ready With Me” videos or try incorporating trending sounds into your tutorials.
• Gaming: If you’re a gamer, trends around gameplay challenges, reaction videos, or commentary are great. Pair popular sounds with your own game footage or react to gaming memes.
• Fitness: Fitness creators can hop on dance trends or fitness challenges. Make sure to blend your workouts with popular music or incorporate fun challenges that fit your fitness style.
• Mobile Apps: If you’re promoting an app, trends like tutorials or life hacks using your app’s features can work really well. You could even create content based on trending sounds while showing off how your app makes life easier.
• Finance: Money advice, especially when tied to viral audio or educational content, is a win. Incorporate trending sounds with tips on budgeting, investing, or saving.
• Tech: For tech creators, trends work well when paired with gadget reviews, unboxings, or how-to tutorials. You can ride the wave of viral tech trends to showcase your gear or explain the latest innovations.

This is not a hard and fast rule. There are exceptions and if you’re creative and post at the right time, you should be able to make almost any trend work for you.

Here is a video we did with a mobile app using a TikTok Trend:

Engagement Tips for Trends

So, you’ve hopped on a trend but now, how do you make sure your post gets noticed? Here’s how you can step up your engagement game and make the most of your trend-related content.

1. Use the Right Hashtags

Hashtags are how your content gets discovered. Don’t just rely on the trend’s default tags; mix them up with a few niche hashtags that target your audience. If you’re doing a beauty trend, pair #BeautyTips with #TrendingNow for a wider reach. The more strategic you are with your hashtags, the better the chances people will see your content.

2. Post at the Right Time

No one’s scrolling at 2 a.m. (unless they are, but it’s not the norm). Check your TikTok analytics and time your posts to match when your audience is most active. Posting at peak times gives your content a better shot at showing up on more For You pages, increasing your chances of going viral.

3. Get Social with the Trend

Engagement isn’t just about your own posts. It’s about being part of the community. Respond to comments, leave thoughts on other trend-related videos, and even do a collab. The more you interact, the more visibility you’ll get, and your connection to the trend will grow. Don’t forget to tag or mention other creators if you’re taking part in a challenge or remix!

In a nutshell

TikTok trends are constantly shifting, and if you’re in it for the long haul, you’ll need to stay on your toes. While some trends come and go quickly, others can offer an opportunity to show off your creativity and connect with your audience on a deeper level.

Stay engaged, keep an eye out for new trends, and who knows? The next big thing might just be a post away.