From Student to UGC Creator: Lou-Anne’s Experience with Ramdam

A little over a year ago, Lou-Anne Rogbeer, from the southwest of France, had no idea that sharing her favorite finds on TikTok would end up changing her professional path. At the time, she was still a marketing student, posting her discoveries and favorites just for fun. But soon, brands started reaching out to her.

“Little by little, brands began contacting me, and that’s when I realized I could actually make a career out of it.”

A friend then told her about the concept of UGC creation. Lou-Anne decided to give it a try while waiting to find a “more stable” job. A year later, she laughs about it:

“I thought I’d do this while looking for a full-time job… and now, more than a year later, I’m still doing it!”

While looking for platforms and agencies for creators, Lou-Anne came across Ramdam. What immediately caught her attention was the simplicity.

“What made me want to sign up was how easy collaborations were, and the fact that everything could be managed through an app. It’s honestly so much simpler than using email.”

Thanks to Ramdam, she was able to centralize all her collaborations, without wasting time juggling multiple exchanges with brands.

“Working through Ramdam is smoother and more transparent than dealing directly with brands. Everything’s in one place, you know exactly where things stand, and the process is clear.”

Today, Lou-Anne has already earned several thousands of euros through Ramdam, income that has given her more freedom and choice in her work. What started as a small side income has now become a meaningful part of her professional life.

“These earnings have allowed me to be freer in my creation, to turn down collaborations that don’t fit me, and to focus on brands I genuinely connect with.”

Lou-Anne emphasizes one key thing: authenticity.

“Be yourself, work on your storytelling, and don’t try to make it look too much like an ad. Brands are looking for creators who truly embody their product.”

In her opinion, a successful UGC video is all about credibility and simplicity:

“A UGC video appeals to a brand when the creator can make the brand’s image their own while staying authentic. It has to feel credible, simple, and natural — no overacting. Emotion and spontaneity make the difference.”

For Lou-Anne, the next step is clear: to keep growing, learning, and taking her creative work to the next level.

“My next goals are to develop more collaborations, keep improving my content, and maybe one day take the leap to make it my full-time job!”

Since joining Ramdam, she has also created over a hundred top-performing videos for various brands, proving her ability to combine creativity, professionalism, and results!