21st May 2025 - 5 min read
Tiktok Sounds - May 2025
Introducing "TikTok Sounds 2025" – your source for staying ahead of the game on the latest TikTok crazes!
TikTok sounds move fast, and if you're not quick, you'll miss out. But let's be real, keeping up with TikTok sounds can be a hassle. That's where we come in.
Each week, we'll keep you updated on what's hot on TikTok (by spending way too much time scrolling). From trending hashtags to popular sounds and formats, we've got you covered!
Please note:
- Sounds are generally very short, which may concern you about not mentioning the product enough. However, the mistake would be to tack on promotional elements after the video. It's crucial that the video stays true to the sound, lasts only a few seconds, and captures the essence of the need your service addresses in a brief timeframe.
- Not all sounds will be suitable for every brand. It will be up to you to choose the ones that seem most relevant to your message and goals.
21 May 2025
The winner is….DeVotchka Version
Genre/vibe: Hopeful, and moments of unexpected happiness
Popularity: United States, France, Belgium, and Italy
Sound lifecycle: 🟡 Peak → heavily used, but still performing
How to use the sound in videos
a. Hook Suggestions (Text Overlay Ideas)
- “When my old cat sits on my lap (someone who doesn’t do something often but unexpectedly does it and you feel all warm inside)…”
- “POV…”
- “Soulmated so hard….”
b. Product/service adaptation
- Great for showing a victory or a win
- Perfect for highlighting how a product/service that unexpectedly changed your life or made something work
- Use it to show something unexpected, like your friend doing something really sweet to cheer you up, or your coworker silently backing you in tough times
c. Best For These Content Types
✅ Storytime
✅ Moments that felt unexpected
✅ Moments that felt like happiness and warmth
Video examples
Assumptions - Slowed Down Version
Genre/vibe: Dancing music!
Popularity: United States, Europe
Sound lifecycle: 🟢 Fresh / Early-stage → low usage, great time to jump in
How to use the sound in videos
a. Hook Suggestions (Text Overlay Ideas)
- “How I be” (doing something like protecting a parking spot or dancing while arguing: leading to a funny and out of context scene for anyone watching)
- “Learning this dance for the summer”
- “Living my best life with….”
b. Product/service adaptation
- Great for just getting on the floor and busting those dance moves!
- Can also be used to talk about a good hack that made life easy (think about a service that saved you time so you could dance, or an app that helped you make friends so you could dance to this together while tipsy)
- Pair it with any text: it’s a blank slate, y’all!
c. Best For These Content Types
✅ Chaotic energy: random dances in random places
Video examples
15 May 2025
Dreaming by The ting tings
Genre/vibe: Hopeful, smiling moments
Popularity: United States
Sound lifecycle: 🟢 Early-stage → low usage, great time to jump in
How to use the sound in videos
a. Hook Suggestions (Text Overlay Ideas)
- “When you…”
- “POV…”
- “That moment when…”
b. Product/service adaptation
- Great for showing a transformation
- Perfect for highlighting how a product/service brought you joy
- Use it show something miraculous, like you’ve been waiting for this product
c. Best For These Content Types
✅ Vlogs
✅ Storytime
✅ Moments that felt surreal
✅ Moments that felt blissful
Video examples
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